SEO From The Get-Go
I coined the phrase SEO from the Get-Go some years ago when I was optimising a website that I’d inherited. Search Engine Optimisation not only involves developing and including keywords and key phrases (deep keywords) in your website but also ensuring that your website code is semantically correct (the website code itself).
The SEO key words and key phrases allow the search engines to index your website so as people can find your site within the search engine’s organic results. Search engines have many metrics such as performance (the speed in which the page loads) and the quality of the code. The latter is addressed during coding phase of the website development.
Optimising a website after the fact is time consuming and expensive whereas SEO from the Get-Go adds little time, ergo lowering the costs to your project.
What is SEO From The Get-Go?
‘SEO from the Get-Go’ is the technique of ensuring that each page of your website is optimised during development of your website using the keywords and key phrase that have been identified and agreed upon during the strategic planning phase. By identifying each the following items before laying out and writing the content of each page you have a greater chance of ranking higher on the organic search results :-
Continue to the next stage in Strategic Website Design: Website Promotion and Monitoring